About Us

At BAKU, we believe in the beauty of simplicity and the power of thoughtful design. Born in South Africa, BAKU creates versatile, timeless womenswear made for real-life clothing that moves with you from weekday to weekend, across seasons, and through every chapter.

We craft elevated essentials that are easy to wear, layer, and re-wear, focusing on quality over quantity and intention over excess. Each piece is designed in limited batches, using seasonless silhouettes, neutral tones with some pops of colour inspired by our landscape, and fabrics chosen for comfort and longevity.

The name BAKU holds a deeply personal meaning. As a child, I couldn’t pronounce my little twin brother’s name, so I called him “Baku.” It stuck. That nickname, filled with warmth, memory, and love, now lives on in this brand. BAKU is a tribute to the bond we shared, a reminder of home, and the joy of finding beauty in the simple, personal moments that shape us.

BAKU is for women who live with quiet confidence, dressing with intention for a life they love. Locally made, designed with care, and rooted in values that honour the land and the women who wear our pieces.

BAKU: Made for the life you live.